218 Rewards Program

In the 218 Rewards program, earn 1 reward point for every $1 spent at 218 Clothing and Gift -- earn points online at 218gift.com or in-store in downtown Bemidji at our store with Yellow Umbrella. These 218 rewards points can be exchanged for exclusive rewards redeemable at either location!

Access 218 Rewards by opening the rewards pop-up button at the bottom of your screen. Use your email address to sign up, sign in, check points balance, and redeem your points for reward coupons.

If you already have a store account at 218, simply login as normal.

Become a member

Join for free and earn points to be redeemed for exclusive rewards. These reward points can be earned and redeemed in-store at 218/Yellow Umbrella or online at 218.

Earn points

Earn points with each purchase from 218.
$1 spent = 1 reward point
Watch for more ways to earn bonus points!

Redeem rewards

Redeem reward points for dollar-off discounts. The more points you earn, the greater the discounts become!

$1 spent = 1 reward point

Redeeming Your Points

100 points = $5 off next purchase
200 points = $12 off next purchase
300 points = $18 off next purchase
400 points = $24 off next purchase
500 points = $30 off next purchase

218 Rewards FAQs

Sign up with your email address through the reward button on the bottom of our website.

If you already have an account at 218, no, you do not need to create a Rewards account. Your Rewards account will be connected to your 218 account and to the email address you normally use to place orders.

If you already have a store account at 218, simply login as normal then tap/click the Rewards button at the bottom of your screen.

Earn points on all your purchases with 218 Rewards. To join, create an account entirely for free. Once you’ve signed up, you will start earning points on all your 218 Clothing + Gift purchases (in-store at 218 with Yellow Umbrella and online at 218gift.com).

Be sure to log into your account to view point balance and redeem points. Since you'll be able to earn multiple reward levels, and choose which one you'd like to use, you'll need to manually redeem rewards. We cannot automatically use your rewards for you so don't forget to apply them before checking out!

Just complete your online purchase at 218gift.com as normal, but be sure to use the same email address at checkout that you've used for your Rewards account.

Since you'll be able to earn multiple reward levels, and choose which one you'd like to use, you'll need to manually redeem rewards. We cannot automatically use your rewards for you so don't forget to apply them before checking out!

Steps:

1. Tap/click the Reward button on the bottom of our website and login to the program using your email address.

2. Tap/click "Redeem Points" and choose the level you'd like to redeem.

3. A unique dollar-off coupon will then be generated for your reward amount. Choose "Apply coupon now" to use the coupon at checkout, or copy the coupon and paste it to the promo code section at checkout.

*This Reward coupon code must be entered at checkout to redeem the offer. Offer not valid on gift cards or past purchases. Cannot be combined with any other discount, Reward, or special offer. See exclusions below.

Just provide your contact info at the register before checking out. We will look up the account associated with your email address to check your points balance, add points to your account from your purchase, and apply any rewards available.

*Rewards must be entered before checking out to redeem the offer. Offer not valid on gift cards or past purchases. Cannot be combined with any other discount, Reward, or special offer. See exclusions below.

Yes. Rewards may not be redeemed on discount items or gift cards.
This includes clearance items, Black Friday/SBS items, sidewalk sale items, Crazy Dayz items, and as-is items.

Only one Reward/discount may be used per order.

*Reward discount code must be entered at online checkout to redeem the offer, or shown to a retail employee prior to completing the purchase. Offer not valid on gift cards or past purchases. Cannot be combined with any other discount, 218 Rewards discount, or special offer. Additional restrictions may apply. 218 Clothing and Gift reserves the right to change or terminate this offer at any time and without prior notice.

Yes! 218 Clothing and Gift and Yellow Umbrella now share the same in-store location. When you shop in downtown Bemidji in-store, points can be earned from any purchase.

Redemption rules still apply: rewards cannot be redeemed for gift cards, Sorel brand items, past purchases, or discounted/sale items.

No. Only one Reward or discount may be used on an order.

We're very excited about the new 218 Rewards program working in-store and online and to offer online shoppers a rewards system. Because of this, we will not be issuing any new in-store punch cards.

If you currently have a full or partial punch card don't worry!

In-store you'll have the option to choose which rewards format you'd like to proceed with until your card fills up. We can also manually transfer your punches into points: just come in-store and trade in your card. Punch cards will not expire and we will continue to honor full cards or transfer them to points.

If you currently have a full or partial punch card don't worry!

Come visit us in-store and we will manually transfer your punches into points when you trade in your card.

Punch cards will not expire and we will continue to honor full cards or transfer them to points.

Double punch Wednesdays will be ending. Double points will not be given automatically on Wednesdays anymore.

But be on the lookout for special double-point day events which will happen in the future!

If you earn points by making a purchase from 218 and then return that purchase for a refund, the points earned on that purchase will also be retuned back to us. Those points will not stay in your account.

If you make a purchase at 218 by redeeming a dollar-off reward and then return that purchase for a refund, the reward and points you used will also be refunded back to your account.

Points are earned by the purchase made before tax. Tax and shipping fees do not factor into earning points.

Dollar amounts above 50 cents will round up to the nearest dollar. Dollar amounts below 50 cents will round down to the nearest dollar.

Once logged into the store/rewards, tap/click the Rewards button at the bottom of the screen. Go to "Earn Points," then "Birthday Reward." Enter your month and year and save the date. Let us know your birthdate a month in advance to receive the bonus points for the year.